{"id":83,"date":"2020-01-28T00:23:01","date_gmt":"2020-01-28T00:23:01","guid":{"rendered":"https:\/\/thecommsdoctor.com.au\/stories\/?p=83"},"modified":"2020-08-21T06:22:10","modified_gmt":"2020-08-21T06:22:10","slug":"how-to-tell-your-research-story-2","status":"publish","type":"post","link":"https:\/\/thecommsdoctor.com.au\/stories\/how-to-tell-your-research-story-2\/","title":{"rendered":"Selecting the \u2018best\u2019 medium"},"content":{"rendered":"

\"\"<\/p>\n

Radio, TV, internet, various social media, print, magazines, video blog, podcast \u2026 researchers and communicators now have a plethora of communication media that they can use to tell their story.<\/p>\n

But which one is best? And what do we mean by \u2018best\u2019?<\/p>\n

In my last blog, we looked at your question \u201chow do I best tell my research story?<\/a>\u201d<\/p>\n

And my answer is: \u201cWhat do you want to say, and who to?\u201d<\/p>\n

Answering this question not only helps you plan your story, but also helps you select the best medium that can best address your story.<\/p>\n

When you start the communication planning process, you may even realise you actually need a number of media to explain your story, especially where you have a complex problem and a number of target audiences who may all use different media.<\/p>\n

Each medium has its advantages and drawbacks in the message(s) it can send and receive:<\/p>\n